A universal exhibition is a voyage through ephemeral worlds, an imaginary journey that showcases the relationships between architectural practice, temporary presence and communication/display. This skilful blend generates a complex of multiform spatial mutations, instigating a series of reflections that are closely connected with day-to-day life.
The project for the Ferrero pavilion at the Expo 2015 event is a reflection on the ethical theme of REUSE: creating a high-quality project also meant considering its subsequent re-use and planning for the project's future. The entire work was conceived as an installation with a double life, a "dreamed dream" to arouse wonder during the Expo, and a vision of real architecture that would migrate to far-off places.
Sprech carried out the entire project on behalf of Ferrero: the Kinder + Sport Pavilion had an area of 1500 square meters and 7 satellite totems (pods), which towered above the decumanus. At the end of the Expo, the structures were dismantled, taken to the Martano factories in Lecce, Italy, and adapted to become a school in a refugee camp in Cameroon and an infirmary in South Africa.
